Prada 'Real Fantasies' 2012

Prada Real Fantasies Spring Summer 2012

For the Prada Spring/Summer 2012 lookbook Real Fantasies, AMO OMA explores the nostalgia of hot rodding, golfing, picnicking, the space race, and other wholesome past times. Told through a sequence of 100% handmade collages -- continuing a new tradition of handcraftsmanship started last season -- Real Fantasies is a palimpsest of photography, graphics and text that pulls the reader into a realm of hyper reality.

Credits: 
PRODUCTION / ART DIRECTION: AMO / Ippolito Pestellini Laparelli, Fausto Fantinuoli
ARTWORK: Jeroen Koolhaas, Lok Jansen 
PHOTOGRAPHY: Phil Meech
VIDEO DIRECTION: James Lima
MUSIC: Frédéric Sanchez
EXECUTIVE PRODUCER : Max Brun -- Hi ! Production
EDITION: Brian Vincent Durkin