Lake Mary Healthy Living Magazine. This is the men's health issue, which features Lars Houmann, the CEO of Florida Hospital. I had a total of 30 minutes to photograph Lars in the studio on a white background. We only had time for two scenarios: his bike with his race uniform, and something a little more casual. The magazine wanted to present Lars in a different manner than his audience is used to viewing him, which is in a stuffy suit and tie. He's definitely a guy everyone can relate to in these final images, which is what we were striving for.